Why People Resist You … And What to Do About it

  I haven’t seen everything on this site – but what I have is full of good sense. The reason is that the writer is a student. Not enough marketers are – and it costs them a fortune. Don’t let it happen to you. Drayton Bird draytonbird.com Have you ever felt annoyed at yourself at not […]

Do You Make These Mistakes In English?

Don’t you just love the old classics? I know I do. Be they cars, buildings, or movies: I think something is lost with technological advances. Sure there are positives and negatives in both, but I feel technology has made us lazy. Anyhoo, the classics I’m talking about here are the old adverts. And, if you’re […]

How Does Your Copy Sound?

Did you know you can make your writing sound more or less powerful just by using the right (or wrong) letters? It’s true. In an article he wrote around 90 years ago, G.W. Freeman concluded that the letter ‘S’ can make your copy sound ‘faster’. The letter ‘P’ can give your copy power. And the […]