The Bottom’s Dropped Out

Straight into it again. Here are today’s questions and answers. Question 1. The bottom’s dropped out of the economy, but it’s now picking up again.  You had a business but that went bust. Every other business you have any connections with also went bust. You have nothing except what’s in your head, and the only […]

Do You Make These Mistakes In English?

Don’t you just love the old classics? I know I do. Be they cars, buildings, or movies: I think something is lost with technological advances. Sure there are positives and negatives in both, but I feel technology has made us lazy. Anyhoo, the classics I’m talking about here are the old adverts. And, if you’re […]

How Does Your Copy Sound?

Did you know you can make your writing sound more or less powerful just by using the right (or wrong) letters? It’s true. In an article he wrote around 90 years ago, G.W. Freeman concluded that the letter ‘S’ can make your copy sound ‘faster’. The letter ‘P’ can give your copy power. And the […]

Could This Be Why YOU’RE Not Making More Sales?

When Should You Stop Trying to Sell? In the early 1900s, A. Joseph Newman, General Sales Manager, Bayuk Cigars, Inc., Philadelphia, had an original method of helping his company’s distributors. Under a pen name, Frank Trufax (true facts) he wrote a series of letters to imaginary salesmen in which he discussed very real problems. Here’s […]

7 Things to Check Before You Start to Write Your Advert

1. Before you even start, remember, the only reason for writing an advert is to sell you product or service. It’s not to impress yourself or your friends. It’s not even to impress your prospects. It’s to get them to buy your product or service as a result of seeing it. So don’t try to […]

The 11 Essential Steps for Any New Business

Money is better than poverty, if only for financial reasons – Woody Allen Having your own business is absolutely the best way to attain financial security, but beware! There are a lot of pitfalls that trip up the majority of startup entrepreneurs. That’s what I want to help you avoid, so you can go on […]